Social Media Marketing: Is It Effective for B2B Companies?
Companies which are into B2B segment of business found it very difficult to grasp a hold of the power in social media marketing when one business is marketing to other. The value and power of social media marketing is still not very much clear to them, they consider it a marketing which is not relating to them. But the fact is that there has been seen the increase in marketing campaign on social sites like Facebook, Twitter, LinkedIn even for B2B companies also. These days they are becoming more aware of the importance of social media marketing. Many B2B companies are reducing their marketing budget for offline marketing and spending more on online marketing. B2B magazine had conducted a survey recently about this and they found that more than 48% of B2B companies are spending more on online marketing rather than offline marketing. Why Social Media Marketing Is So Effective? The truth is, now people are tired of sales pitch and marketing speak. When they want to know about any bus...